The Edinburgh TV Festival brought to you by YouTube and BT, has announced an exclusive Love Island masterclass with 2018 winners, Dani Dyer and Jack Fincham; the break-out stars of 2017, Kem Cetinay and Chris Hughes; comedian and voice over, Iain Stirling; ITV Head of Digital Channel and Acquisitions, Paul Mortimer; Managing Director, ITV Studios, Angela Jain; and Senior Digital Producer, Chris Younie, it was announced today (WED).

Since its return in 2015, Love Island has become a cultural phenomenon. Proving that 16-24s can still fall in love with linear TV, and uniting the nation’s watercoolers every morning, it broke ratings records and even won a BAFTA.

This session looks at how a reality reboot became the smash hit of the summer and what this means for the industry. This panel promises insights on the production, the innovative ways they keep the format feeling fresh, and how social media and marketing were used to propel the show into the mainstream.

For an industry desperate to engage younger viewers, we’ll discuss why this show caught the imagination of so many of them, and what we can all learn from it.

Advisory Chair, Phil Edgar-Jones said: “The summer of love continues in Edinburgh as we welcome the stars and makers of Love Island. For those leaving the Majorcan villa – fame, fortune and a new media career are just beginning and we’re looking forward to finding out about their new lives as well as tapping the brains of the producers to unlock the secrets of the show that had everyone from parliamentarians to Paris Hilton talking.”

As a Festival and a charity, the Edinburgh Television Festival is committed to helping young people from all backgrounds gain access to the TV Industry. It runs two young talent schemes, Ones to Watch and The Network.

Both schemes aim to ensure that the people working in television are as diverse as the audience watching it.

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