Britain’s inventors, makers, and licensees of products are being given the chance to sell their new wares in front of potential customers and the buyers of major retailers in new Channel 4 series Buy It Now w/t, presented by actor, singer, presenter and comedian Brian Conley, it was announced today (MON).

The new 30x30’ daytime series produced by Studio Lambert will invite individual sellers to showcase their product to an audience of potential customers. Pitching anything from toys to clothes to gadgets, each seller has only 90 seconds to get the customers interested – and retain them when they reveal the price of their product – as the customers will be parting with their personal money for the product.

This audience are in effect a market research group for a handful of professional buyers for large, well-known retail organisations who are watching the seller and the customers.  If the seller makes a sale to the audience they get the opportunity to do business with the retailers, if not they are spun off the revolving stage, making way for the next seller.

Brian Conley said: “I’m looking forward to being involved in this fantastic new show. This is a great opportunity to showcase your design idea to the country, it’s going to be lots of fun and I cannot wait to get started!”

Channel 4 Commissioning Editor Tim Hancock said, “Buy It Now takes the business pitch show and spikes it with glossy entertainment values. We love how it speaks to our viewers’ love of regular people doing extraordinary things, and we can’t wait to see what the British public have been tinkering away on in their garden sheds.”

Studio Lambert’s Creative Director Tim Harcourt said: “This is the country of brilliant product designers from Sinclair and Dyson to Owen McClaren and his collapsible buggy so if you have the next spiralizer, thermos flask or even a new product that we haven’t realised we need yet, I suggest you come and put it in front of our buyers from the public and the retail world. It’s a brilliant opportunity to make big sales.”

Buy It Now is produced by Studio Lambert and was commissioned by Gill Wilson, Head of Features for Channel 4 and Tim Hancock, Commissioning Editor for Features and Daytime for Channel 4. Tim Harcourt and Cat Lawson are the executive producers for Studio Lambert.

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For further information please contact Victoria Hartley-Wilson on 020 8995 3936 or