Bantam Press are thrilled to announce a memoir by Dragon’s Den’s Sara Davies MBE, working with bestselling author and journalist Alex Heminsley.  


Susanna Wadeson acquired world rights, all languages, excluding the USA and Canada, from Paul Stevens at Independent Talent Group Ltc. We Can All Make It: My Story is scheduled for publication in April 2022.


The youngest of BBC One’s iconic Dragons, Sara has said she only joined Dragon’s Den to give her a chance of dancing with Aljaz Skorjanec on Strictly Come Dancing! But she is one of Britain’s biggest business names. Raised in a pit village in the North East, by the time she left university, Sara was running a business with a half million-pound turnover from her student bedroom. Her global craft business, Crafter’s Companion, is now worth $40 million.


In a memoir as full of warmth, wit and wisdom as she is, Sara will share what it took to achieve her dreams - from manning factories overnight with her mam and dad to hitting the trade shows of Las Vegas alone, armed with little more than ambition and a passion for crafts. 


What does she look for in a business investment? Where does she find time to enjoy family life while running an empire? What did lockdown change about the way she ran her company? And which is the bigger buzz - witnessing your latest product sell out as you broadcast live to 96 million American homes, or dancing the Cha Cha Cha as one of Strictly Come Dancing’s brightest stars while your family cheer you on?


Susanna Wadeson says: “Sara has all the grit, energy and drive you’d expect to find in a business person at the top of their game but it is rare to find someone who is also as warm and kind and with such an authentic sense of joy for everything she does.  She is truly inspirational. She says that ‘good storytelling is the key to making sales’.  In We Can All Make It she proves just what a great storyteller she is!”


Sara says: "I really hope this book will give inspiration to people looking to have a career and a family, it's not always a smooth path but if you doggedly pursue your aim it is possible to win at both. In We Can All Make It, I share anecdotes from my life which will hopefully motivate other people to achieve their ambitions both at work and at home. 


"I employ a lot of working mums and young women who aspire to have a career and a family and I now want to take my lifetime of skill and knowledge out of the workplace and onto the pages of a book not just for aspiring entrepreneurs but for anyone wanting to know what worked for me. This isn't a stylised version of my life, it's based on something very real and through juggling a family, managing a business, an investment portfolio, training for Strictly, I'm now the busiest I've ever been but achieving the most in my life."


For more information please contact Hayley Barnes on